Independent Global Brand Strategist and former Director of Innovation, Penn State University
Rose Cameron is a cultural anthropologist, global brand strategist and chronic puzzle solver with over 25 years of experience in innovation. McDonald’s, Coca-Cola, Nintendo, IBM and Microsoft are some of the brands Rose has rejuvenated on a global scale while at some of the top agencies in the world – Ogilvy, Y&R, Chiat/Day, Leo Burnett, HAVAS, Hornall Anderson and Rapp.
Rose moved to Pennsylvania almost 3 years ago when she realized she wanted her legacy to be bigger than the latest ad campaign. Her focus then became honing the most effective innovation skills and techniques so that she could help others tap into their latent creativity to create a more human-centric world enabled, but not ruled, by tech.
Rose is frequently invited to speak on the trending subjects she monitors and on which she reports – Millennials/Centennials, Men, Technology, Observational Big Data Research and Change Management. Her studies have been featured in the Wall Street Journal, New Yorker, New York Times, and The Chicago Times to note a few. She was recently surprised by the honor of being recognized as one of Central PA’s 100 Important People. (Who knew?)
Rose is a proud graduate of the University of Glasgow, Scotland with a Masters in Theatre and Sociology with a specialization in Cultural Anthropology. When not running a design thinking workshop, she can usually be found at The State Theatre where she is VP of the board.