Featured Session Virtual

Increase student retention and satisfaction with social presence and media richness


Featured Session August 8, 2018 11:15 am - 12:00 pm

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Presented by Evie Oregon

Despite the increased number of institutions providing online learning programs, and more students choosing distance education, student retention remains one of the largest challenges in higher education. Attrition rates are 10% to 20% higher in online courses than their face-to-face counterparts. While online course formats offer convenient methods of instruction, poor course development often leads to high attrition rates. The purpose of this presentation is to discuss the use of online social communities and richer media technologies, specifically Media Richness Theory (MRT) and Social Presence Theory, in online course design and instruction, and how they aid overall program retention and student satisfaction. This presentation should prove to be a resource for online instructors, instructional designers, and administrators.


Evie Oregon

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The Distance Teaching & Learning Conference is sponsored by the University of Wisconsin–Madison and organized by Distance Teaching & Learning, Division of Continuing Studies.