2017 Online Education Administration Certificate

About this certificate

As colleges and universities continue to expand their online courses and degree programs, the management and administration of these offerings becomes essential. In this certificate, you will learn how to create a campus culture of acceptance of online learning and become more strategic with distance learning initiatives, including developing effective policies and procedures. You will also explore strategies for improving the quality of online programs as well as student support services. In addition, you will have the opportunity to share challenges that you and others on your campus have experienced when managing and administering online education programs, and develop individual strategies for handling those challenges.

At a glance

Online course pre-work: July 11 – 21

Conference certificate session: July 25, 8:15 am-2:45 pm

Total time: 30 hours (approx. 7 hours of online coursework + 23 hours conference attendance including Tuesday certificate session)

CEUs: 3 (also includes digital badge)

Cost: $895 (includes full conference registration and Tuesday lunch)

Who should attend?

This certificate will benefit the following professionals:

  • Faculty interested in moving into administration
  • Anyone new to distance education management and administration
  • Program directors of online degrees
  • Department chairs, college deans, and provosts who have administrative oversight of online courses and degree programs

Learning goals

After completion of this blended conference certificate, you will be able to:

  • Develop ideas for becoming more strategic with online programming.
  • Describe the importance of having strong student support services for online learners.
  • Formulate policies and procedures related to online education.
  • Generate ways to create a culture of acceptance of online education on your campus.
  • Formulate strategies to enhance the quality of your online courses and programs.

Certificate structure and schedule

This certificate requires self-paced pre-work, a hands-on conference certificate session, and post-work including the completion of a final project.

  1. Pre-conference Online Course Work  (July 11 – 18)
    The pre-conference online work includes modules that focus on identifying the big challenges facing online education administrators and strategies for addressing these challenges. Participants will also identify their own biggest challenges.
  2. Conference Certificate Session  (July 25, 8:15 am – 2:45 pm)
    The conference certificate session is highly interactive and includes discussions with fellow participants, work on individual projects, and group activities. Lunch is included at 11:30 am.
  3. Post-Conference Online Course Work  (July 31– August 14)
    You will need to complete and submit your project plan to the instructor within two weeks following the conference in order to receive your Distance Teaching & Learning Conference Certificate. Upon completion and review by facilitator, you will receive a certificate of completion as well as a digital badge.

Participant requirements

To successfully complete this certificate and receive 3 CEUs, you must do the following:

  • Complete two weeks of online pre-work.
  • Attend the conference certificate session on Tuesday, July 25.
  • Complete and submit the final assignment.

Content overview


Week 1: Overview of the Five Challenges for Online Education Administrators

Key topics include:

  • Introduction to the challenges facing online education administrators
  • Identifying your own concerns around each challenge

Week 2: Strategies and Resources for Addressing the Challenges

Key topics include:

  • Strategies for responding to the five challenges
  • Activities to identify solutions to the challenges
  • Resources
  • Preparation for conference workshop


All certificate registrants must attend the full-day conference certificate session on Tuesday, July 25 from 8:15 am – 2:45 pm.

Key topics include:

  • Policies and procedures for administering online education
  • Strategic online programming
  • Ensuring high-quality student support services for online learners
  • Certificate final project


Participants will have two weeks post-conference to complete the certificate final project and submit it to the instructor for review and feedback.

Learning Materials

Learning Materials

All learning materials will be provided through the Learning Management System Desire2Learn (D2L) and during the face-to-face session at the conference.

Certificate Instructor and Facilitator

Brian Udermann, Director of Online Education at the University of Wisconsin-La Crosse.Brian Udermann, PhD
Director of Online Education
University of Wisconsin-La Crosse
Brian Udermann has over 20 years of teaching experience in higher education. He began teaching online in 2005, and has served as the Director of Online Education at the University of Wisconsin-La Crosse since 2007. He earned his Bachelor’s degree in Sports Medicine from St. Cloud State University and earned both his Masters and Doctoral degrees in Applied Exercise Physiology from Syracuse University. Brian has published over 70 peer-reviewed scientific manuscripts, five book chapters, and two books. He has delivered over 200 presentations at national and international conferences.


Be among the first to receive special announcements and newsletters.

Click here if you have a general question about UW-Madison's Distance Education