2017 Evaluating eLearning Projects Certificate

About this certificate

One of the most challenging issues facing higher education today is evaluating the value and impact of learning through technology. In this project-focused certificate, you will learn how to use a flexible and robust evaluation methodology to measure results of eLearning projects at five distinct levels. You will learn how to conduct an evaluation that not only measures learning, but also captures data about application, impact, and Return on Investment. You will develop a basic evaluation plan focused on results.

At a glance

Online course work: July 11-24

Conference certificate session: July 25

Total time: 30 hours (approx. 7 hours of online course work + 23 hours conference attendance, including Tuesday certificate session)

CEUs: 3 (also includes digital badge)

Cost: $895 (includes full conference registration and Tuesday lunch)

Who should attend?

This certificate is intended for higher education professionals working in distance education, online learning, instructional technology and educational innovation programs. Participants include campus administrators, program directors and managers, instructors, instructional designers, technologists and other staff interested in evaluating the results of various eLearning projects.

Learning goals

This blended learning experience lays the foundation for you to become a knowledgeable and skilled project evaluator. After you complete this certificate you will be able to:

1. Apply core concepts, principles, and processes of the ROI methodology to a variety of online learning and educational technology related projects.

2. Develop an initial evaluation plan for a project of your choice that goes beyond one’s current level of evaluative thinking to capture and measure value-added results. More specifically you’ll learn how to:

  • Achieve alignment with institutional goals
  • Develop an evaluation plan
  • Collect data
  • Analyze data
  • Identify intangible benefits
  • Calculate ROI
  • Develop evaluation reports and communicate results

Certificate structure and schedule

This certificate involves 4 major learning components:

  1. Pre-conference Online Course Work  (July 11–24)
    The pre-conference work includes online modules that cover foundational concepts and principles of the ROI evaluation methodology and preparatory work for your individual project.
    The pre-work must be completed before attending the conference certificate session.
  2. Conference Certificate Session  (July 25, 8:15am to 2:45pm)
    The conference certificate session is highly participative, case-based and project centered. You will need to bring your own device to access various online materials and work on project plans. Lunch is included at 11:30 a.m.
  3. Post-Conference Online Course Work 
    You will need to complete and submit your project plan to the instructors within two weeks following the conference to receive your Distance Teaching & Learning Conference Certificate. Upon completion and review by instructor, you will receive a certificate of completion as well as a digital badge.

Participant requirements

This is a project-focused certificate so you must have an elearning project(s) to work on. To successfully complete this certificate and receive 3 CEUs, you must do the following:

  • Complete all online pre-work modules and learning activities, and submit an assignment to instructors prior to the conference certificate session.
  • Attend the conference certificate session on Tuesday, July 25.
  • Complete and submit a final project plan within two weeks following the conference.

Content overview


Module 1: Evaluation and Evaluative Thinking

Key topics include:

  • Definition and purpose of evaluation
  • Foundations and qualities of evaluative thinking
  • Evaluative thinking for eLearning

Module 2: A Framework for Evaluation Planning

Key topics include:

  • Evaluation planning process
  • The five-level ROI evaluation framework
  • Applying the 5-level framework to eLearning projects

Module 3: Overview of the ROI Methodology (book readings)

Key topics include:

  • Learning Through Technology: Trends and Issues
  • Measuring ROI: The Basics
  • Evaluation Planning and Data Collection

Module 4: eLearning Projects Case Stories

Key topics include:

  • Sample elearning case stories
  • Your elearning evaluation challenge
  • Your case story


All certificate registrants must attend the full-day conference certificate session on Tuesday, July 25 from 8:15am-2:45pm.

Key topics covered:

  • Issues applying the methodology
  • Developing objectives at multiple levels
  • Evaluation planning
  • Individual projects per level
  • Collecting evaluation data
  • Isolating effects of program
  • Analyzing data
  • Converting data to monetary value (if needed)
  • Program costs (if needed)
  • ROI calculation (if desired)
  • Reporting data
  • Using results to drive improvements


All participants will leave the conference certificate session with an evaluation project plan to complete and submit to the instructors within two weeks to receive the conference certificate. Participants who want to continue working with the ROI Institute at an advanced level to receive a designation of Certified ROI Professional may do so for an additional fee. This option is completely independent of the DT&L Conference and will need to be arranged with Patti Phillips following the conference certificate session.

Learning Materials

Learning Materials
Each participant will receive:
• A participant workbook, complete with exercises and exhibits
• A copy of the book Measuring the Success of Learning Through Technology by Jack and Patti Phillips
• A copy of the foldout job aid on the ROI Methodology
• Several ROI reference books
• Additional case studies

Certificate Instructor and Facilitator

Photo of Patti PhillipsPatti Phillips, PhD
Dr. Patti Phillips is President and CEO of ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. A renowned expert in measurement and evaluation, she helps organizations implement the ROI Methodology in over 60 countries. Patti serves as Principal Research Fellow for The Conference Board, board member of the Center for Talent Reporting, and 2015 ATD CPLP Certification Institute Fellow. Patti also serves on the faculty of the UN System Staff College in Turin, Italy, and The University of Southern Mississippi’s PhD in Human Capital Development program. Her work has been featured on CNBC, EuroNews, and over a dozen business journals.
Photo of Mary ThompsonMary K. Thompson, PhD
Assistant Dean of Academic Affairs
UW-Madison, Division of Continuing Studies. In her position, she is responsible for building, assessing and reporting on campus wide initiatives including Advance your Career degrees and certificates, summer term pilots and new campus-wide programming with large groups of stakeholders. When she is not building new tools and supporting the Vice-Provost’s campus priorities she can be found at the pool with her family for year-around competitive swimming.


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